Has anyone ever received a bank statement where there weren’t miscellaneous banking fees? After years of being subjected to a constant barrage of small fees, it seems we’ve grown callous as to what should be expected of a “trusted” partner.
Peter Drucker once said, “Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” Ally was able to succinctly communicate what their customers should expect to be getting out of a banking relationship…quality service and their money.
Getting the attention of your customers can be as simple as showing them what they’re missing out on. Be Genuine, Tell the Truth, Treat your Customers with Respect. Whether it’s banking, marketing, or just living life, it always pays to remember the Golden Rule.