Charles Swindoll once said, “Each day of our lives we make deposits in the memory banks of our children.” Though I don’t think this is what he had in mind, the quote illustrates the underpinnings of what makes this commercial so successful.
Understanding a product’s appeal within a cultural context is one of the fastest ways to hold the attention of your audience. This commercial brilliantly takes it one step further by capturing the product’s appeal to multiple generations.
Want to get the attention of your target audience? Find common ground that unites your viewers. The result of your efforts has the potential to stop your audience in their tracks.
