This commercial does a great job connecting with it’s audience, and it captures the emotions that inspire everyone dig deeper. What’s really remarkable about this spot is that it came out of the mind of a college student who was able to keep a firm grasp on the power of inspiration. At the end of the day isn’t that what its all about anyway? Great marketing puts your audience in the moment and inspires them to be better.
Carl W. Buechner once said, “They may forget what you said, but they will never forget how you made them feel.”