Aristotle once said that the secret to humor is surprise.
Not only does this commercial tell a great story, it adds surprise elements for the audience as the story unfolds. Keeping the attention of your audience can be as simple as surprising them with unexpected twists in the storyline. With each building scene the audience is presented with new information that continues to pull them in.
If you want consumers to pay attention to what you have to say, tell a great story and keep them guessing.
This commercial brilliantly illustrates how successful a commercial can be when you tell a simple story and pepper it with surprises that will delight your audience.